How to Increase Facebook Engagement by 275%

Is It Worth Your Time to Increase Facebook Engagement On Your Business Page?

If you are in business I’m sure you have heard how important it is to have a presence on Facebook.  The reality is, it takes a lot of time to manage a FB Page.  Because of this,  you might question if it is all worth it.  The answer is a resounding yes! In today’s post we are going to talk about how you can increase facebook engagement by 275%, but first let’s take a look at why you should care.

How Much Traffic Does Facebook Generate?

• There are over 1.5 Billion users worldwide
• 699 Million people log on to Facebook Daily
• 700 Billion minutes are spent on Facebook every month (that’s over 15 hours per person!)
• 2.5 Million websites have integrated with Facebook

How Facebook Will Help You Grow

• 42% of marketers say Facebook is critical to their business
• 80% of U.S. social network users prefer to connect with brands through Facebook
• Brands have seen a 46% increase in user engagement with the new business timeline

How to Increase Facebook Engagement by 275%

I’ll give you one more amazing statistic before we move on to how to increase Facebook engagement.  46% of companies that sell Business to Business and a whopping  77% of companies that sell Business to Customer have acquired customers from Facebook.  Now let’s move on to you can increase Facebook engagement. Implement some of the ideas and tips below and you will see a difference in no time!

Engagement Tips

• Photo posts get 39% more engagement
• Posts with less than 80 characters get 23% more interaction
• Using emoticons increases comments by 33%
• Question posts get 100% more comments
• Quotes get 26% more likes and 19% more shares

Creative Ideas

• 35% of Facebook Fans like a page so they can participate in contests
• Collect votes with like vs. share (see our related infographic for an example)

Best Time To Post

You should always check the statistics provided by Facebook regarding your fan base, but in general, the best times to post on Facebook are Thursday thru Sunday.

• Engagement rates are 18% higher on Thursday and Friday
• Post on Saturday and Sunday when engagement is 32% higher

Ideal Amount To Post On Facebook

Some will tell you to post several times a day but, unless you have a Social Media Manager, that can be time consuming.  Shoot for a minimum of every other day.