What is Facebook Remarketing?

By Cheryl Campbell | Facebook

Aug 28
What is Facebook Remarketing?

Before we talk specifically about Facebook Remarketing, let’s take a quick look at remarketing in general…

What is Remarketing?

Remarketing is a technique that is used by businesses and marketers to re-target those website visitors who have left your website without taking a specific action that you desire.  Examples of this include:

  • not purchasing,
  • not signing up for your newsletter or special report,
  • abandoning their cart, etc.

You can also target those customers who never open your emails, your top customers, or those who have not visited your website after a fixed time period.

When you use remarketing strategies and techniques, you can bring those potential customers back to your website and convert them into buying customers.

Why Should I Retarget Using Facebook?

The simple truth is that Facebook captures a huge market!  Statistics indicate that there are:

  • 1.317 billion people who use facebook monthly, and
  • 829 million daily active users.

Smart marketers realize that when a social media website is this big (and still growing!) that you should not ignore it when marketing your business.

Facebook launched custom audiences in 2013

Facebook launched custom audiences in 2013. The main reason was to help businesses and marketers re-engage those customers who visited their website on desktop or mobile. More specific, Custom Audiences allow advertisers to target their ads to a specific set of people with whom they have already established a relationship.

With facebook custom audiences, you can reach your potential customers on desktop via

  1. newsfeed ads,
  2. sidebar ads, and
  3. permalinks ads.

You can then deliver targeted ads to them,them and encourage to complete their purchase online.

Example:  If you are promoting a mobile application, you can show facebook mobile app ads to encourage them to download the app, or if they have already downloaded but didn’t use that application, you can offer them free stuff such as benefits of application, guides and “how to use” information to encourage them to use that application.

Facebook website and mobile custom audiences work with all types of Facebook ad formats and placements (like sidebar and newsfeed) with targeting capabilities. They are very similar to Facebook Exchange, which is a third party tool that marketers can use to interact with previous visitors on their desktop website.

What Else Can Facebook Remarketing Do For My Business?

  1. Facebook remarketing will drive more likes to your Facebook page,
  2. Help build your brand awareness,
  3. Boost sales
  4. Increase your conversions,
  5. Generate more leads (when used offer an opt-in), and,
  6. Help find similar audiences to your potential customers using Lookalike Audiences with Facebook website Custom Audiences.

One more thing: you do not have to spend more money for remarketing ads because they cost about the same as the ordinary ones!

How Do I Take Advantage of Facebook Custom Audiences?

First, you need to set a facebook remarketing campaign.  Second,  you need to upload the list of your custom audience visitors by submitting their email or contact information.  Then then you can use your website and mobile app with custom audiences.

You can invite them back to your website with highly targeted ads that include some offers to increase sales and loyalty in your niche market. You need to keep updating your audiences and exclude your current buyers from the custom audience list.

What do you think about Facebook custom audiences? Have you used them yet? leave a comment below and tell us about your experience.

If not, it is your turn to use custom audiences to boost your conversions and sales!  Start using Facebook Remarketing and Custom Audiences today! 

For more information, you can download our free report called Facebook Remarketing here.