One way to start doing this is to look at things from the point of view of a consumer. Ask
This is important because they will also be searching online for a way to resolve that issue.
For instance, you can use your own experience to generate some potential questions consumers might have, like:
If you are thinking like a marketer, you may be trying to find keywords that that reflect those questions when it is more likely that the consumer will be looking for solutions!
Now you begin to see that when people are faced with a question they SEARCH for the solution!
So, when you are brainstorming keywords or phrases, you can start with a basic question that might be being asked, but always try to find the way it might be searched to by using words like cure, solution, program, and so on.
I’m trying to keep these posts short so they are easy to digest – but be sure to follow along in order to get the whole picture. Here are the links to the post before and after!