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IM Mastery-5: Profitable Niches

By Cheryl Campbell | Internet Marketing

Feb 06

IInternet Marketing Mastery_Profitable-Niche_ConsiderationsLet’s face it, current events are big news, but they are also highly transitory. The hot topics of the day may reach a Category 5 storm one day and be non-existent on the radar screen the next day.

Even though some topics are hot, intensely hot, that doesn't mean they have staying power.
 If you want to ride a wave, then it’s okay to use them, just be aware that this is the case.

Here a few more factors to consider as you research your niche to decide if it is going to be a good one to invest your time and energy into:

Intensity

How much interest is there worldwide? Is it an event of major impact all over the world or regionally? Is it relevant to some current event that is high on people’s minds for now?

Duration

This is the lifespan of that particular hot topic. Maybe, like the Olympics, it’s a high intensity event with a very short duration. In that case, you either need to plan ahead to get out after a bit, or to market much earlier than the actual event, to maximize sales.

Spin-offs

Even if the hot spot is short duration, but high intensity, is it possible it is going to evolve into another area of major interest? In that case, you might want to plan ahead for the potential spin-offs in topic themes that can occur.

As always, if you haven’t read the previous post – here it is for your convenience and here’s the link for the next one in the Internet Marketing Series: IM Mastery-6: Marketing Research Done Online