Social Media has been around for a while now and it’s not going away. And you shouldn’t want it too. Did you know that in a recent study social media had a lead-to-close rate that was higher than traditional outbound marketing strategies? I’m talking a full 100% higher!
Obviously engaging with an audience is critical for the success of your business, but many entrepreneurs new to the game (and even some seasoned marketing analysts) are unaware of the best tips and tricks.
So, I have gathered a few of the most innovative and effective strategies that I have seen which can help heighten your presence and elevate your expert status to the next level.
I love video marketing and it always surprises me that very few businesses actually use video in their social media campaigns. Videos are a great idea for a few reasons.
As a matter of fact it has been shown that a massive 65% of individuals will visit the website of a marketer after watching their video.
Stumped on what to create a video about? Here are a few ideas to get you started:
Think out of the box and you will be amazed how videos can help you take proactivity to the next level.
Although sites such as Facebook, Twitter and LinkedIn are often seen in the social media limelight, YouTube is another immensely valuable form of social media.
One of the reasons that digital marketers have not taken YouTube seriously is think thing people are only interested in free information or entertainment. Even though the platform was developed with that in mind people do make purchases.
The problem is that marketers often try to optimize their YouTube channel and video keywords by using Google Keyword Tool. Since the tool is designed for AdWord campaigns, this makes no sense since it focuses upon expanded search queries in regards to a purchase. A great way around this is to employ the YouTube keyword tool.
You will be able to see the most relevant terms, their associated monthly search volume, and use that information to add the appropriate tags onto your page.
Never forget that YouTube is a great resource to redirect others to your main website and every video should have a call to action!
For some reason people love to take quizzes! Since many of today’s social media sites give you the ability to create them along with a variety of polls, take advantage and engage your followers.
You may even be surprised at how easy it is to make one go viral while simultaneously curating solid leads for future contact.
Questionnaires are also an excellent way to keep your finger on the proverbial pulse of your targeted demographic. By understanding their opinions, you will be able to focus your services around their needs. While there are many great platforms out there, I like Engageform.
Interrogative, the fancy way of saying use specific words like how or what when asking questions, is a great way to get an audience engaged in order to produce a response. Read the following two examples to see what I mean:
“Recent studies have shown that Facebook is the best social media tool for businesses”.
“What do you think about the recent studies that have pointed out the business prowess of social media?”
The second one is much more likely to generate a response from any visitor or follower. The longer a discussion is kept alive, the higher the chances are of breeding a loyal and responsive fan base. In turn, they are likely to examine the products or services that you are offering.
While Twitter is a great social media portal, it boasts another lesser-known advantage. Did you know that you can become your own “secret shopper” by adding a simple term in the upper search field? This is how:
This associates “wish” with relevant phrases such as “I wish company ABC would bring back their old product from last year.” This is a quick and easy way to scroll through any feedback that you may have received in order of the date that it was originally added.
Lately, some people have been saying that repeat Tweets serve very little purpose. This is only partially true. Definitely discard tweets that have generated little feedback or interest, however tweets that have received massive responses or engagement SHOULD be repeated until their usefulness has run its course. If you have determined that higher click-through rates are associated with a particular Tweet, go for it and run it again!
No one wants to feel like they are being sold something every time they visit a social media page. Posts such as “buy this” or “take advantage of our latest offer” are now becoming trite and redundant. Simply put, people are becoming much more finicky. It is wise to throw out the self-serving jargon and start real conversations. Find fun and interesting ways to plug your product without putting off your visitors.
One of the issues that almost every marketers has is lack of time, and it takes time to keep track of the many social media platforms we participate in. The solution? Use software that enables you to centralize, collate and interpret how things are going. Packages such as Hootsuite is a great example and will help you to cutting down on the clutter and enabling you to determine exactly what it is that you should be doing.
But do keep in mind that Social Media is always evolving by it’s very nature. What worked well yesterday could be outdated by tomorrow. I hope these 8 tips will help you focus your efforts in the right place and understand what it is that your audience desires.
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